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Be number one in a category of one
It’s tough being a service provider these days. There are so many of us in every industry. Not only that, a prospective client can find lower priced alternatives, on Google, in seconds. With so many...
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The step by step guide to marketing your business
Lawrence from New Jersey emailed me with a great question. He wanted to know why I don’t provide any step-by-step marketing guides. Here’s my answer. It contains an exceptionally valuable marketing...
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Use these 10 examples to make your business massively more valuable
Are you tired of attracting too many price-sensitive enquiries? If so, you’re not alone. This simple to fix issue is one of the most common in marketing. Simple to fix? Yes! We know exactly why it...
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This is totally, utterly unreasonable
I’ve had an idea that could help your business in multiple ways. It’s an unreasonable idea. Yes, I know that sounds weird. Allow me to explain. If a product or service is only reasonably good, it’s...
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16 Examples of how the most successful business owners think differently
Photo: Shutterstock. When we examine any industry, including yours and mine, we see something extremely valuable. And today, I’d like to share it with you. It’s a pattern. Only a small percentage of...
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The misfit who owned his competitors
I spoke about the importance of creative marketing yesterday. I also promised to give you some examples. This one is an absolute gem! It’s all about Edwin and how he owned his marketplace. Plus, the...
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